Secrets to Creating a Compelling Book Title

Secrets to Creating a Compelling Book Title Lets face it, a book is judged by its cover and its title. Authors and publishers work hard to come up with their title to convey a specific feeling, and that feeling needs to fit within its genre. If it doesnt, then the book wont perform the way that it needs to on the market.Titles are an important part of the creative process and having a title that pops will help your book sell better and make it so that the publisher doesnt want to change it during the publishing process. Plus, having a title that is compelling completes the writing process and makes it feel more finalized. It will help build your confidence and ensure the ability to market your book better to agents and publishers.The title should convey the genreRachelle Gardner wrote a blog post about the topic of creating a compelling title. One of the first things she says is that shes seen many titles that dont fit within their genre. The title should convey the genre. Gardner said shes seen titles that were too serious fo r comedic books, contemporary titles that screamed historical romance, and so on. If someone reads the title, they should know what theyre in for, and it should give them the feeling of the genre. Theres nothing worse than a book that suffers from an identity crisis that starts with the title.Once the genre is firmly identified, which is probably something that should happen before even writing the novel, then think about the tone and feel the title should convey to the reader. Is the book serious? Is the book funny and witty? Is the book erotic? Who is the intended reader? These are all questions that can be used to hone the tone the title will convey to the reader.If youre not sure what the tone of your book is, then spend some time reading through it to see if you can pick up where on the spectrum it falls. A campy horror novel shouldnt have an overly serious tone to the title, and a serious contemporary novel about loss shouldnt have a snarky title that has the tone of a comedy. Readers make their choice about a book based on the tone the title sets and that can be something that makes or breaks their choice to look into your book. After the tone is determined, then its time to do some research.Determine the tone of your book before determining a title. Photo by Amy Shamblen on UnsplashConsider other authors habitsAuthors shouldnt be afraid to look at what other authors are doing. We mimic writing styles, ideas, marketing, and tropes. Titles are part of that process. Something to do is look up books in the same genre as your book. You can find any many as you want, but for the purpose of this exercise, it should be at least ten and no more than twenty. Think about how each title makes you feel. Write down your thoughts and feelings about each title. Next, write down how you think each title fits into the genre. Do they use similar words that are specific to the genre? Is there a trope they play off of that is genre specific? Is there anything else in their title that conveys a clear genre and tone?One of the final exercises is to make a list of similar words, tones, and feelings that all of the titles youve chosen use. As youre doing that, think about how your novel fits into the genre and what you can do to make a similar compelling title. Is there an expectation that the readers of the genre have for their genre? Is that related to the title? Once you feel that you have enough words (around 100) that convey the feelings and tone of your book, you can start drafting titles for your book.Begin with single-word titlesStart off with creating single-word titles. Remember, there are many books with single-word titles that do well. Some of the best are Carrie, Christine, Cujo, Jaws, and so on. Theyre simple and they convey what the book is going to be about, but they dont overplay their hands to the reader.We know that Jaws is going to be about a shark because of the cover art, but the title also elaborates on that concept. The others let the reader know that theyre about people, animals, or things with those names and the cover art supports the titles to deepen the readers understanding of the genre. Theyre horror, but they hold so much in that single word that it invites the reader to at least read the synopsis. Thats already a major part of the battle to get someone to pick up the book.Move on to combinations if neededIf single-word titles arent working for you, then start to combine the words from the list. Nothing is off limits at this point and break out a thesaurus if need be to find more words. Try for as many titles, combinations, and so on as you can. It can be adj-verb, noun-verb, or other combinations. The titles can be long, or they can be a few words, but they should evoke something and say something about your book.Some great two-word books are Animal Farm, The Alchemist, and The Help. Longer titles that do well are all of the Harry Potter novels, and most of the novels written by Robert Jordan, speci fically his Wheel of Time series. Though, they all have the same genre in common. Theyre all fantasy novels, and readers of that genre do expect a level of flair and length to the novels and their titles. The only bad idea is the one that isnt put into the list. Once you feel that youve made a hefty list of titles, try to pick out twenty possible titles, then put that list away for at least a day.Now, mull it overCreating this list and putting it away for at least a day allows you to mull things over in your mind as youre working on other books, your life, or just vegging out. The other thing that happens is that you come back to the list with an open mind and fresher set of eyes. This helps to add more combinations to the list and then will allow you to reduce the list to about five or fewer titles.Now comes the harder part, which is to ask others what they think about the titles youve come up with. The great thing about asking for an opinion is that its helpful to see what others think about the titles. The bad thing is that sometimes people are all over the place with which titles they like, and it can clutter things in your mind. Write down what people say or have them write down their impression of the titles youve created. By doing this, you can get a better sense of what your titles convey to your readers.With the list of other book titles, see if any of the titles youve created could fit on that list. Use that list along with the impressions that people had about your titles to start narrowing down the titles over a couple of days or more. This should not be a quick process, and sometimes it could result in going back through the process again to create more titles.Determining your books title is not a quick process. Photo by Filios Sazeides on UnsplashFinally, narrow it downOnce youve narrowed your choice down to a couple of titles, then you can start asking yourself some additional questions. Some of these could be, does the title convey the same ton e as the book? Does the title convey the correct genre? Does the title match the period of the book? Does the title pop? Would people be attracted to it if they saw the spine of the book? And one of the most important questions, would the reader have an idea of what the book is about just from the title of the book?The last thing that you should do with your title or titles is make sure that the title isnt too similar to the titles on your list or too generic. Having a title thats too similar to other titles could create confusion among readers. That is the last thing a new author needs, or even an established one. You dont want your title being confused with another and having people start reading your novel expecting something completely different. Or, that they dont pick your book up because they think that its something that its not.As far as a generic title, they dont sell well. They lack the wow factor that causes them to fly off the shelf or become the biggest download for eB ooks. People arent going to be drawn to something that sounds too generic because it wont spark their interest. Titles are the start of the reading process, and they need to motivate the reader to pick up the book.Once youve answered all of the questions and made sure that the title isnt too similar to other titles or too generic, then you have a title. Take time to celebrate your accomplishment because this isnt a simple process to go through. Working titles are great, but its better to start off the search for a publishing house or an agent with a well-thought-out title that speaks to the heart of the book. The closer a book is to completion, the more likely agents and publishers are to accept it.

How to Calculate Mass Percent Composition

This is a worked example problem showing how to calculate mass percent composition. Percent composition indicates the relative amounts of each element in a compound. For each element, the mass percent formula is: % mass (mass of element in 1 mole of the compound) / (molar mass of the compound) x 100% or mass percent (mass of solute / mass of solution) x 100% The units of mass are typically grams. Mass percent is also known as percent by weight or w/w%. The molar mass is the sum of the masses of all the atoms in one mole of the compound. The sum of all the mass percentages should add up to 100%. Watch for rounding errors in the last significant figure to make sure all the percentages add up. Key Takeaways Mass percent composition describes the relative quantities of elements in a chemical compound.Mass percent composition is also known percent by weight. It is abbreviated as w/w%.For a solution, mass percent equals the mass of an element in one mole of the compound divided by the molar mass of the compound, multiplied by 100%. Mass Percent Composition Problem Bicarbonate of soda (sodium hydrogen carbonate) is used in many commercial preparations. Its formula is NaHCO3. Find the mass percentages (mass %) of Na, H, C, and O in sodium hydrogen carbonate. Solution First, look up the atomic masses for the elements from the Periodic Table. The atomic masses are found to be: Na is 22.99H is 1.01C is 12.01O is 16.00 Next, determine how many grams of each element are present in one mole of NaHCO3: 22.99 g (1 mol) of Na1.01 g (1 mol) of H12.01 g (1 mol) of C48.00 g (3 mole x 16.00 gram per mole) of O The mass of one mole of NaHCO3 is: 22.99 g 1.01 g 12.01 g 48.00 g 84.01 g And the mass percentages of the elements are mass % Na 22.99 g / 84.01 g x 100 27.36 %mass % H 1.01 g / 84.01 g x 100 1.20 %mass % C 12.01 g / 84.01 g x 100 14.30 %mass % O 48.00 g / 84.01 g x 100 57.14 % Answer mass % Na 27.36 %mass % H 1.20 %mass % C 14.30 %mass % O 57.14 % When doing mass percent calculations, its always a good idea to check to make sure your mass percents add up to 100% (helps catch math errors): 27.36 14.30 1.20 57.14 100.00 Percent Composition of Water Another simple example is finding the mass percent composition of the elements in water, H2O. First, find the molar mass of water by adding up the atomic masses of the elements. Use values from the periodic table: H is 1.01 grams per moleO is 16.00 grams per mole Get the molar mass by adding up all the masses of elements in the compound. The subscript after the hydrogen (H) indicates there are two atoms of hydrogen. There is no subscript after oxygen (O), which means only one atom  is present. molar mass (2 x 1.01) 16.00molar mass 18.02 Now, divide the mass of each element by the total mass to get the mass percentages: mass % H (2 x 1.01) / 18.02 x 100%mass % H 11.19% mass % O 16.00 / 18.02mass % O 88.81% The mass percentages of hydrogen and oxygen add up to 100%. Mass Percent of Carbon Dioxide What are the mass percentages of carbon and oxygen in carbon dioxide, CO2? Mass Percent Solution Step 1: Find the mass of the individual atoms. Look up the atomic masses for carbon and oxygen from the Periodic Table. Its a good idea at this point to settle on the number of significant figures youll be using.  The atomic masses are found to be: C is 12.01 g/molO is 16.00 g/mol Step 2: Find the number of grams of each component make up one mole of  CO2. One mole of CO2 contains 1 mole of carbon atoms and 2 moles of oxygen atoms. 12.01 g (1 mol) of C32.00 g (2 mol x 16.00 gram per mole) of O The mass of one mole of CO2 is: 12.01 g 32.00 g 44.01 g Step 3: Find the mass percent of each atom. mass % (mass of component/mass of total) x 100 And the mass percentages of the elements are For carbon: mass % C (mass of 1 mol of carbon/mass of 1 mol of CO2)  x 100mass % C (12.01 g / 44.01 g) x 100mass % C   27.29 % For oxygen: mass % O (mass of 1 mol of oxygen/mass of 1 mol of CO2)  x 100mass % O (32.00 g / 44.01 g) x 100mass % O 72.71 % Answer mass % C 27.29 %mass % O 72.71 % Again, make sure your mass percents add up to 100%. This will help catch any math errors. 27.29 72.71 100.00 The answers add up to 100%, which was expected. Tips for Success Calculating Mass Percent You wont always be given the total mass of a mixture or solution. Often, youll need to add up the masses. This might not be obvious. You may be given mole fractions or moles and then need to convert to a mass unit.Watch your significant figures.Always make sure the sum of the mass percentages of all components adds up to 100%. If it doesnt, you need to go back and find your mistake.

The Safety Regulations Of The Automobile Industry

Now days the automobile industry has to bind to a large list of government regulations. While some may just be focusing on the driver comfort and avoiding unnecessary distraction, the government has safety regulations which have to be strictly imposed on every vehicle. Within these safety regulations, there is The Clean Air Act; an act to improve, strengthens, and accelerates programs for the prevention and abatement of air pollution. But we always had criminals breaking the rules of society. VW (Volkswagen) committed fraud by having their software engineers programing the on-board engine management module (ECM) in order to obtain higher profits. Of course they did not care about the consequences neither the harm they will be doing to†¦show more content†¦It is just not in the best interest of any professional/engineer, nobody want to go to jail. It is clear that there was some sort of pressure imposed by top executive of this company on these workers. The company saw an opportunity since there is only a few diesel cars on the road. By introducing diesel powered cars that offer better mpg than gasoline powered vehicles, they knew, they were going to dominate the diesel market. It was irresponsible to use the ECM, which was designed in part to monitor the emissions system efficiency, to overlook this intended fault and provide an abstract feedback at the smog testing facilities. Aristotle made clear that all humans seek to flourish. Well, Volkswagen, as a corporation, was trying to flourish once more but not by good means. Also Aristotle pronounced that â€Å"man is a rational creature who lives in poleis† and what make society are rules, rational rules. Is these are violated, there is going to be a possibility of encountering a highly corrupted society. Aristotle thinks we should be upset if people do well undeservedly. This engineers fooled government authorities and the public for more than five years. And this case is an indignant outcome of how low big corporation can behave. The Aristotelian ethics seeks Eudaimonia or what is call happiness. This is the goal of every human

Poly Sci Final Paper Free Essays

Final Paper Washington State University Political Science 418 Fall 2012 Section 1 Professor Robert Quinlan December 6, 2012 Introduction This paper is written almost exclusively with information taken directly from the book Families of the Forest  by Alan Johnson about the lifestyle of the Matsigenka Amazonian Natives. Information regarding the Matsigenka is almost solely derived from the work of Johnson unless noted otherwise. The purpose of this paper is to introduce the Matsigenka people, their needs as a community and finally pose a development project that meets the needs described. We will write a custom essay sample on Poly Sci Final Paper or any similar topic only for you Order Now Realistically this is only one possible solution posed by an inexperienced undergraduate student. The author is student who has never set foot in South America or even has had any experience with a development project. The ideas expressed in this work are purely an academic exercise. The author does not assume that the Matsigenka do not already know and or practice some of the ideas shared in this assignment. Overview of the Matsigenka The Matsigenka, a native people  of the  Amazon Basin, live in what Johnson describes as an â€Å"angular landscape, along river valleys surrounded by forested mountains†. The Matsigenka have a peripheral environment on the outside edge of conquest lands. They originally settled in to a as a bid to avoid conflicts with other groups. The land is not ideal but good enough to live on while not ever being sought as territory for annexation by other groups. They are very isolated and their living choice has the consequence scarcity. Many of the best crops, fish, and game are not as bountiful as they are in other areas. They have plenty of land for their type of farming and their small population means they do not compete between themselves for resources. Their settlements are small and spread far apart. (Johnson) To understand the Matsigenka they must be seen in their own unique context of their daily lives. As with any parent, the task of raising a child is to raise them to be able to live in the world on their own one day. For the Matsigenka this means raising children who will become accustomed to living in their own nuclear family and thrive while in relative isolation. (Johnson) The Matsigenka’s ability to be independent and desire to remain independent has been disheartening to missionaries and some schoolteachers. Attempts at organizing and building communities have largely been failures. The Matsigenka are happy to be free from directions and rules that stem from a missionary or any other persons attempt to convert or normalize them. (Johnson) From the very beginning their upbringing determines who they are as a people. From the start the emphasis on independence is apparent. No one is invited or comes to visit when a child is born. At birth a newborn is left alone on a mat while the mother is attended to. After a few minutes, the baby is then bathed with hot water causing discomfort making it cry. Johnson) The procedure is done to strengthen the child for the hard independent life to come. The Matsigenka parents test the child’s limits, expecting more and more self-reliance at an early age. In the home, mothers commonly tether toddlers to a stake keeping them from wandering into danger. The method is no more a cruel â€Å"leash† than a baby gate used in American homes could be considered a cruel cage. (Johnson) Tethering allows the child freedom and independence without the danger of physical harm. The Matsigenka’s diet is varied and extensive. Their types of food production are farming, fishing, hunting, and foraging with some small use of domesticated animals. They can eat anything from raw foods found anywhere in their environment or eat feasts involving days of preparation. The people eat insect larvae of many bugs all during the year as source of dietary fats and protein. Larger game birds, monkeys, peccary, and tapir are the favorites. Farming small gardens is the most important to them making up more than half of their food. Foraging and fishing can often time produce disappointing results. Snakes are taboo and never eaten. (Johnson) Their diet poses no issues for them. For crops the people grow manioc (cassava), maze (corn), bananas, plantains, rice and coffee. Coffee has been introduced recently by outsiders as a cash crop. Along with trying to build communities the crop was meant to bring indigenous peoples into contact and trade with the modern parts of Peru. Coffee was seen as way to introduce money into the Matsigenka system. (Johnson) Their farming methods are sufficient to sustain them and the land they work on. The most important fish in the Matsigenka diet is shima. Johnson) These fish get up to 20 inches long and can weigh over 2 pounds. They are bottom feeders caught by net fishing. Mamori are similar in size to shima and caught with a regular hook and line setup. Rock dwelling fish like etari who are caught by hand. Along with other species such as shrimp and kempiti caught in traps fit into their diverse diet. Large fish species of omani, kayunaro and char ava are rarely caught. (Johnson) Domesticated animals are not overly significant to a family. Families typically raise a couple of chickens and ducks. They are allowed to forage around the house during the day, feeding on insects considered pests like ants and sometimes are given maize. At night they are kept in chicken coops tended to by the children. (Johnson) As a people, the Matsigenka are very adaptive and catch all kinds of fish in many different ways. The Matsigenka do not participate in the market economy. Attempts to get them to raise cash crops and begin to participate have been implemented by outsiders. (Johnson) They make nearly all of the material goods used in daily life. However they do not make knives, aluminum pots or other metal items. As men and women they learn complementary manufacturing skills allowing them self-sufficiency. Matsigenka can survive in long-term isolation as a nuclear family with the skills in fishing, farming and hunting in the manner they prefer. (Johnson) The Matsigenka are adaptive, and independent. Needs and resource assessment based on the ethnographic description The Matsigenka have good nutrition and housing but they still have barriers to good overall health. The problems they have are not their fault. As a people they do everything they can like maintain standards of cleanliness, and treat illness with medicines they have available. The problems arise from limited resources and knowledge. (Johnson) For hygiene the Matsigenka clean themselves, their homes, and their clothing daily. Even when they sit on the earthen floor of their home they use a woven mat. (Johnson) They wash their hand before preparing food and are careful with waste. Baths are taken daily and garbage is thrown out in a separate area away from the home. The Matsigenka find human waste disgusting along with animal waste and believe according to Johnson that â€Å"The evil odor of feces is believed to invade the body and cause illness†(436) Families try to locate homes next to mountain streams to ensure a water supply uncontaminated by humans. (Johnson) Mountain streams, dry up seasonally forcing people back to the river for water where they are re-infected by water borne parasites. (Rainforest) Research has shown that the debilitating infections are colds, conjunctivitis, and parasites. Colds and conjunctivitis hit the community in waves. Epidemics move rapidly through the population. Tribal memories still exist of when the white man’s influenza that killed many. The people stay away from everyone and the schools when sickness hits. One of the most common greetings used by members is to ascertain if someone returning is sick and to be avoided. (Johnson) Johnson notes that researchers others who stayed with the Matsigenks stated: Most health complaints came to our attention because the medicines we had with us were believed to be more effective than Matsigenka remedies. Our house became a center where people would stop to tell us their symptoms and ask for treatment. They were pragmatic about accepting this help, seeing illness and injury as more or less naturally occurring. 436) When a family member becomes ill they are left to lie on a mat in their home while the rest of the family ignores the sick person. The Matsigenka believe sickness is life-threatening and feel a sick person is dangerous and best left alone. (Johnson) Johnson describes the Matsigenka as a mixed picture of health: They have an ample diet and are energetic and supple, capable of great feats of athleticism and endurance. They are attractive, maintain personal standards of cleanliness, and attend to their health needs with an array of remedies. On the other hand, they live with parasite loads that weaken them and probably contribute to many infant deaths, they are subject to viral and bacterial infections that periodically sweep their hamlets and incapacitate them putting food production at risk†¦ Despite the beauty of nature surrounding them and their freedom to set their own work agenda, theirs is a hard life evident in the virtual absence of elderly people. (439) A needs and resource assessment based on the ethnographic description provided by Johnson would indicate a few key items. Health education, medical aid, improvements in sanitation, and clean drinking water are the most pressing needs. These could be possibly met using a culturally sensitive and responsible means of service delivery. Development project that meets one or more of the needs described Any project design must take into consideration the unique culture of the people it seeks to help Johnson notes in a prominent way that there is family level of sociocultural integration not a community one and the Matsigenka cannot be understood or appreciated except as a family level society. Meaning, as a group they are not â€Å"tropical-forest villagers† or â€Å"tribal peoples† like most amateur sociologists may picture. Unlike other groups they do not participate in suprafamily, raiding and warfare, structured gift exchange, or even large group feasting. (Johnson) Concepts like a family reunion or organizing a militia to defend their land are completely foreign to their way of life. Johnson notes it is extremely difficult to get them to participate in any group activity. They will listen to and directions but will walk away and refuse to join the proposed group activity. Matsigenka are not amenable to being directed or led. Education or works projects from other regions cannot be rolled out in a cookie cutter fashion to help them. Understanding their independence and determination does not mean that the Matsigenka are closed to change. In the 1980 and 1970’s sierra farmers came to the mountain valleys to live next to Matsigenka families. The new farmers have brought infrastructural development that was welcomed by the Matsigenka people. They created school communities where boys, and girls, play soccer, study and do homework. Radios that can be found now are a sign of the integration of culture from the larger world around them. (Johnson) Most effective long term projects rely on ownership and the pride of the people they seek to help. Pride in ownership translates into maintenance and care of the public works project after the NGO who sets it up leaves. Johnson explains the idea of shintaro â€Å"owner† if we think of it not as legal title to objects like land or trees, but as a form of respect for the individual. Any project must transfer respect as ownership to achieve long term sustainability. Recently in the last 15 years money has been dumped into projects that have failed and been abandoned. (Fraser) It is not enough to just build something and leave. The best way to help might be to model what the rainforest flow project has done and pay special attention to some cultural factors. Any project should consider how ownership is considered, how the people operate as a family level society, the aversion to group activities, and being told what to do. The project should capitalize on their strong sense of hygiene and build on their dislike of human waste. The Matsigenka already intrinsically know about the importance of clean water and washing hands. The leap from understanding clean water and increasing the effectiveness of existing sanitation procedures should be an accomplishable task if executed sensitivly. Hygiene education and health services As a people they are very pragmatic, adaptable and have demonstrated a belief in better westernized medicine when dealing with researchers in the past. (Johnson) Setting up clinics may not be the answer since they will avoid any area where they may go and become sick. The clinic will need to come to the sick, not the other way around. Travelling to and helping sick family members on sleeping on mats in the home will strengthen any belief in stronger westernized medicine. The process will loosen the hold of traditional beliefs in bad spirits having an influence on outcomes. Health education can effectively be delivered using the existing school system and reinforced when educators visit with health professionals providing mobile medical clinic visits. (Rainforest) Previously efforts were made to do similar projects but the participants only spoke Spanish not the native language. To eliminate the language barrier it will be key that the health professionals and educators are fluent in the native language. Workers will need to understand cultural norms of the Matsigenka. (Rainforest) Special consideration should be given to immunization programs. Immunizations can make the people feel sick afterward and may scare participants off. Postponing immunizations until a trust relationship has been built up may be necessary. Credibility may be required for families to believe they are not being made sick after a flu shot or pertussis vaccination. Sanitation The Matsigenka already believe in finding the freshest water. Health education should teach how to defecate away from any water source and bury it when in the forest. The disdain they have for waste and how they conduct life around their home makes them receptive. Composting latrines with hand washing facilities may be built near schools but attention should be given to ventilation and odor control (Rainforest) considering â€Å"The evil odor of feces is believed to invade the body and cause illness†. (Johnson 436) Drinking water projects Delivering clean safe drinking water is of paramount importance to the Matsigenka, or any community. Rainforest Flow has used with self-reported success, for several years, a specific setup that uses low tech sand filtration. The method removes 99. 9 percent of bacteria from drinking water and uses a low tech gravitational flow. The systems are setup to support modest community growth and are maintained by a usage fee charged to every home water is delivered to. (Rainforest) In conclusion there are many projects that can possibly help the Matsigenka. The purpose of this paper was to introduce the Matsigenka people, their needs as a community and pose a development project that meets their needs sensitively. Like any group, assistance must be provided to them on their terms for it to be accepted. References Fraser, B. (2012, May 25). Machiguenga communities could be affected by peru gas production. Retrieved from Johnson, A. (2003). Families of the forest the matsigenka indians of the peruvian amazon. University of California Press. Retrieved from http://www. sscnet. ucla. edu/anthro/faculty/johnson/ethnography. html Rainforest flow. (2012, December 01). Retrieved from http://houseofthechildren. org/safe- drinking-water. html How to cite Poly Sci Final Paper, Papers

Financial Management for Merchandise and Equipment- myassignmenthelp

Question: Discuss about theFinancial Management for Merchandise and Equipment. Answer: Introduction Financial management in a nonprofit organization is significant to effectively run the business operation. It is identified that the main goal of profit organization is to earn a profit and increase the value of their shareholders. But, the main purpose of the non-profit organization is to facilitate the socially desirable requirement on an enduring basis. In current business practices, profit organization depends on exchange transaction between businesses and B2C. However, the non-profit organization depends on the money that is donated with a specific intention (Hudson, 2017).This essay discusses the financial management difference between nonprofit and profit organization. It also presents the role of Financial Management in not- for profit organizations. Role of Financial Management in Not- For Profit Organizations According to the Finkler et al. (2016), financial management is essential for both profit and non-profit organization. A non-profit organization must demonstrate the activities regarding donating resources. The workforces of the organization could be able to demonstrate their expenses activities by assessing the financial records. Furthermore, two essential areas of financial management play important role for not-for-profit organization named budgeting and cash management. Therefore, these companies focus on the utilization of reserved cash. It can be stated that estimation of cash flow is challenging for the organization because the organization heavily depends on the resource providers. In support to this, Renz (2016) evaluated that management and protection of financial resources are essential for the not-for-profit organization because, without adequate resources, the company may not attain its mission and survive in the industry. Financial resources comprise goods and services, and money. Money includes the checking, securities, investment, cash and savings that organization has required to run its business operation. Goods contain the supplies, merchandise, and equipment. Services are the program and activities which are delivered to the customers. These resources could be managed by financial management because it will decline the risks related to business. Furthermore, it will enhance the value and gain the financial resources. Bryce (2017) discussed that financial management plays important to manage the asset in the nonprofit organization. Therefore, it is essential for an organization that it should have adequate assets to fund their existing operations. They have to be competent to make stability between available and growing resources. Moreover, not for profit organization should be able to pay debts in a well-timed manner, and should accomplish other financial obligation. After creating the budget, a company can pay attention on financing the existing operation and gain resources to increase their return on capital and assets. Assets management is also required to maximize the resources. It also manages the cash inflows and outflows which help the not for profit organization to provide more benefits to communities. Consequently, it will gain significance of budgeting because the nonprofit organization would be able to attain the financial obligation. McKinney (2015) argued that nonprofit organization is distinguished from profit organization in a different manner. In this way, it stated that the main aim of profit organization is to increase the profits and transfer this profit to the director of the company and shareholders while the key purpose of the nonprofit organization is to fulfill the needs of societies. Together with, the nonprofit organization has no director and employees act with the purpose of increasing the revenue and minimizing the costs because it will ensure that company is providing benefits to societies. In favor to this, Maier et al. (2016) stated that profit organization pays tax on their earnings however nonprofit organization does not pay taxes due to not getting profit. Government helps the non-profit organization to minimize their costs because the key intention of this organization is to act with respect to the welfare of the society. Moreover, there are two kinds of organization that affected each kind of accounting practices. In case, tax exempted nonprofit organization submits their financial statement to IRS then it will only assess the sales tax and real estate tax. Arvidson and Lyon (2014) argued that financial management plays important role in appropriate managing the funds. Hence, the non-profit organization has to pay attention to the mission of the company. Further, it should monitor the progress of the company and also focuses on how capitals are being used. There are different restriction and limits that must be followed by the company during managing the funds. Since, the inappropriate use of funds can cause an extraction of money, having to reimburse the money and not getting a future return. Another cause is a loss of exempted tax and other legal problems. In support to this, Chikoto and Neely (2014) opined that a budget is an operating plan for the company. Hence, the decision regarding accomplishing the mission of the company is made by staff and board members. They have to choose the agenda that will create positive effects and then assign the resources as per the plan. The budget facilitates the steps to staffs to achieve their objectives. The budget also enables the nonprofit organization to assess how funds will be assigned and how to make optimum utilization of resources. It also helps to address the potential financial issues of the business in future. Conclusion From the above discussion, it can be concluded that financial management is beneficial for a non-profit organization to manage the finances on daily basis. Further, it enables the company to assess where donated resources are invested. It can be also summarized that there are two essential areas of financial management that are to be focused on the nonprofit organization named cash management and budgeting. Along with this, it can be evaluated that fund and asset management is significant for the nonprofit organization because it enables the company to distinguish the donated money by time and intention. Not for profit organization should do a self-assessment to evaluate the companys position because it will help to make continuous growth. References Arvidson, M., Lyon, F. (2014). Social impact measurement and nonprofit organizations: compliance, resistance, and promotion.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(4), 869-886. Bryce, H. J. (2017).Financial and strategic management for nonprofit organizations. UK: Walter de Gruyter GmbH Co KG. Chikoto, G. L., Neely, D. G. (2014). Building non-profit financial capacity: The impact of revenue concentration and overhead costs.Nonprofit and Voluntary Sector Quarterly,43(3), 570-588. Finkler, S. A., Smith, D. L., Calabrese, T. D., Purtell, R. M. (2016).Financial management for public, health, and not-for-profit organizations. Australia: CQ Press. Hudson, M. (2017).Managing without profit. USA: Directory of social change. Maier, F., Meyer, M., Steinbereithner, M. (2016). Nonprofit organizations becoming business-like: A systematic review.Nonprofit and Voluntary Sector Quarterly,45(1), 64-86. McKinney, J. B. (2015).Effective financial management in public and nonprofit agencies. UK: ABC-CLIO. Renz, D. O. (2016).The Jossey-Bass handbook of nonprofit leadership and management. USA: John Wiley Sons.

The Various Aspects of Marketing Management

Introduction This paper aims at shedding light on the various aspects of marketing management by focusing on the development and marketing of a new product. It will begin by describing the newly developed product. The product in this case is a new model of a personal digital assistant (PDA).Advertising We will write a custom essay sample on The Various Aspects of Marketing Management specifically for you for only $16.05 $11/page Learn More The new product will then be evaluated in terms of its ability to compete effectively with other PDA models so that the expected sales revenue can be realized. The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets. The Product The new personal digital assistant model will be referred to as the marble 100 PDA. It is an improvement on the current PDA models. This means that the product will have more features and superior capabilities in order to me et the specific needs of the customers. Thus its outstanding capabilities will be used to differentiate it from its competitors. The products overall goal is to give its users more value for their money by offering additional features at low prices. The marble 100 PDA is a handheld multimedia gadget that is Wi-Fi enabled. It uses the Linux operating system. The Linux operating system has been chosen due to the fact that it is less vulnerable to security risks. Thus the users will be able to avoid losing their data due to attacks by viruses and hackers. It will have a standard storage capacity of 20 gigabytes. This will enable it to store more information than the current models. Besides, its memory can be supplement by external storage devices such as flash disks. The standard features of the product include a touch screen that will be used for data entry. It has a web browser that will enable the users to connect to the internet. It is also equipped with an event organizer, calcula tor and an address book that can store up to 1000 contacts. The additional features that differentiate the marble 100 model from other PDAs include the following. First, it has the fastest processor with a speed of 2.1 GHZ. This enables it to handle more applications such as digital music and video playback. Second, the high speed also facilitates dual-mode telecommunication and TV program storage. Third, the marble 100 is equipped with an advanced word processor, FM radio and GPRS capabilities. Finally, it is compatible with several peripheral devices and software. The functions of the device include the following. First, it can be used to record and transfer information. Second, it can be used to access or update medical records. Third, the device enables the users to interact with others through the social media. Finally, the device can be used for entertainment and navigation purposes.Advertising Looking for essay on business economics? Let's see if we can help you! Get yo ur first paper with 15% OFF Learn More Due to its capabilities, the device can be used by professionals such as physicians to manage their records and schedules. It can also be used by students to access and share information. The entrepreneurs will also find it useful in organizing their work, communicating with clients or partners and accessing information. Evaluation Customer’s Need Technological advancement in the information and communication industry has led to the development of various communication and data storage devices. For example, cell phones have been developed to facilitate wireless communication. Digital music players such as iPods have also been introduced to enable their users to entertain themselves on the go. The need to access and share information as well as organizing tasks led to the introduction of laptop computers. Since each of these devices performs a specific task, an individual is compelled to curry several devices at the same time in order to perform all tasks. This has been very difficult due to two reasons which are as follows. First, it is expensive to buy and operate several gadgets that perform only one or two functions. Second, it is cumbersome to curry several devices at the same time due to the weight involved and lack of enough space. Consequently, consumers in the industry prefer to own a single device that can meet all their communication and entrainment needs. The marble 100 seeks to fulfill this need by giving the users the opportunity to perform all their communication tasks such as calling, accessing the internet and sharing information. Besides, it gives the users a wide range of entailment options. Due to the high costs of purchasing the other PDA models, many potential users have not been able to acquire them. Thus the marble 100 is lowly priced in order to make it affordable in the mainstream market. Differentiation and Market Appeal The marble 100 PDA is superior to the existing models due to the fact that it has the fastest processor. This makes it more efficient and effective to use. Unlike the current models, the marble 100 has additional features such as a word processor and compatibility with a variety of software and peripheral devices. Consequently, it is likely to compete effectively with the other models in the market. Competition The PDA market is currently characterized by intense competition. Even though this is a threat to growth, it indicates that there is a demand for PDA products. In order to overcome the competition, the new model has been equipped with additional features. Besides, its recommended retail price of $ 250 per unit is the lowest in the market. This will make it more attractive to the customers.Advertising We will write a custom essay sample on The Various Aspects of Marketing Management specifically for you for only $16.05 $11/page Learn More Growth Possibilities The PDA market is likely to grow rapidly in the future due to the following reasons. First, the on-going research and development in the industry will lead to advancement in technology. Consequently, it will be possible to produce high quality PDAs at low costs in order to encourage purchases through low prices. Second, the modern economy requires effective and convenient communication devices. This will lead to a rise in the demand for marble 100 PDAs in future as the economy becomes more complex. How: Marketing Plan Marketing Objectives The main objective in the first year is to create a market for the product. Consequently, the product is expected to achieve a market share of 4 percent in the US market. This will be achieved by selling at least 250,000 units of the product at a wholesale price of $ 200. Thus the projected sales revenue in the first year is $ 50 million. In the second year, the main objective will be to break-even after selling at least 300,000 units of the product. Segmentation and Niche The marble 100 PDA is associated with the mainstream niche since it targets a large demographic audience. The primary consumer target includes the middle income earners and the upper incomer earners. This segment consists of professionals who require a single gadget to help them organize their schedules and to interact with others. The secondary consumer target includes students in various learning institutions who need multi-media devices for communication and entertainment purposes. This segment consists of persons in the age bracket of between 15 to 30 years. The primary business target includes medium sized and large sized organizations that intend to promote efficient communication and sharing of information among their employees. The organizations in this segment have an annual sales volume of at least $20 million and over 50 workers. The secondary business target includes small sized organizations and physicians who need to access medical information or records frequently. Positioning The positio ning strategy is based on product differentiation. Thus the marble 100 will be positioned as the best model with the highest level of versatility, added value and convenience. This makes it a suitable model for both office and personal use. The other features of the product that will be emphasized include multiple communication and entertainment capabilities. These features will be used to differentiate the product from its competitors in the market. Marketing Mix Product The product to be marketed is the marble 100 which is a new PDA model. The features of the product as discussed above will be used to differentiate it in the market. Each unit of the marble 100 will be entitled to a warranty that will last for one year. Besides, the customers will be entitled to free repairs and technical advice for six months.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pricing The pricing strategy will focus on positioning the product as the cheapest in the market in order to facilitate market penetration. This is based on the fact that the main marketing objective is to achieve a market share of 4 percent in the first year. Consequently, the recommended retail price will be $ 250 while the wholesale price will be $ 250. These prices are the lowest in the industry at the moment and will encourage potential clients to purchase the marble 100 PDA. Where: Distribution Since the marble 100 PDA is a new product, selective distribution will be used to reach the customers. This means that the product will be distributed through distributors or retailers who are well established. As the product gains popularity in the market, new distribution channels will be added especially in the first year. The implementation of this strategy will continue until all the targeted markets are covered. The possibility of distributing the product through mobile phone outl ets will also be explored. The decision to use mobile phone outlets is based on the fact that PDAs are related to cell-phones thus the cell-phone customers are likely to buy the marble 100 PDA. Demonstration products and brochures will be given to the distributors to support their marketing activities in regard to the marble 100 PDA. Promotion Research will be done on the effectiveness of various types of media in reaching the customers. This will help in choosing the most appropriate media and time to reach the potential customers through adverts. The chosen media will then be used to popularize the brand through messages that highlight the features that differentiate it in the market. Public relation activities will also be used to promote the brand. This will involve creating brand awareness through press releases and articles about the product. Video contests among customers will also be organized in order to attract clients. Trade sales promotions will be used to motivate the d istributors or retailers. When: Product Launch The product will be launched on 3rd of May 2011. The following activities will take place in preparation for the product launch. First, industry shows and education programs will be used to educate the distributors on the features and advantages of the product. Second, samples of the product will be reviewed by celebrities, opinion leaders and selected consumers. Their feedback will be used to modify the product if necessary. Marketing Evaluation Research will be done on the performance of the product in the market. This will be done on the sixth month after launching the product. The research findings will help in understanding the product’s features that are highly valued by the customers. It will also help in assessing the effectiveness of the advertising and sales campaign activities. The degree to which the customers are satisfied with the product will help in assessing the markets’ response. Conclusion The marble 100 PDA model aims at giving customers more value for their money through additional features and low prices. The success of the product in the market is based on the fact that the demand for a single device with multiple communication and entertainment capabilities is on the rise. Besides, the product’s superior quality differentiates it from its competitors and positions it as the best. By focusing on market penetration through low prices, the product is expected to achieve a market share of at least 4% in the first year and break-even in the second year. Promotional activities such as advertising and contests will be used to create brand awareness. This essay on The Various Aspects of Marketing Management was written and submitted by user Rosa Barrera to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Should Using a Cell Phone be I essays

Should Using a Cell Phone be I essays Should Using a Cell Phone be Illegal While Driving? Cellular phones are one of the most widely and most popular forms of communication today. Though once considered rare luxuries, cellular telephones have become a commonplace possession over the last decade. Thanks in part to advances in wireless technology and immense public demand, cell phones have been made affordable to almost anyone wishing to pay for the phone and cellular service plans. Cell phones are so easily portable that it only makes sense that cell phones and automobiles will sometimes go together. With Americans using over 95 million cell phones, we notice the source of some of the accidents we see today. Does this mean we should ban the use of them all together or just change the way we go about using them? An article published in Mercury News in 2003, state officials reported that they were able to discover what distracted drivers in 9,000 crashes, almost 18 percent of the accidents that resulted from driver inattention in 2001. Cell phone use was cited in 891 crashes, or nearly one in 10 incidents (Richards Collision risk is four times greater if you use a phone while driving (Richards to numerous fatal automobile accidents (White, Eiser, Harris 323). While the cell phone industry has lobbied against such actions, 22 states and hundreds of cities and towns across the nation have considered legislation limiting the use of cell phones by motorists. There is a lo...